SWOT analyses are often arranged as a 2 by 2 matrices with the lists of weakness and strength in the first two boxes in the first row and in the second row, the list of threats and opportunities. By arranging the analysis in this way, the lists are divided into internal factors that can affect a project on the first row and on the second row we have external factors. In addition, the positive factors (opportunities and strengths) are what comprise the first column and the second column consists of negative actors (threats and weakness). This process provides a simple structure to keep lists organized and conceptualize how the lists are correlated.<\/p>\n

What is The Purpose of SWOT Analysis?<\/h2>\n

The purpose of SWOT analysis is to study the external and internal environments of a company, through the analysis and identification of the weakness and strength of the organization, and the threats and opportunities to which it is exposed. SWOT analysis is to also vigorously identify actors that affect the functioning of the organization offering very valuable information in the strategic planning process.<\/p>\n

SWOT analysis is divided into two parts:<\/p>\n

\n
• The internal environment where weakness and strength are identified.<\/li>\n
• The analysis of the external environment where opportunities and threats are determined.<\/li>\n<\/ul>\n

  Some of the objectives of SWOT analysis:<\/p>\n

  \n
  • To create a summary analysis of internal and external factors.<\/li>\n
  • To pinpoint main items for the management of the organization, this includes creating priorities for action.<\/li>\n
  • To make strategic choices: risks and problems to solve<\/li>\n
  • We can determine the diagnosis of the company through analysis: indicating which points should be improved, strengthening the positive points, increasing opportunities, chances of growth, etc.<\/li>\n
  • To study the capabilities of the company in general and to conduct a sales forecast in agreement with market conditions.<\/li>\n
  • External environment (threats and opportunities) to have trustworthy and reliable data, to reduce errors and to receive information quickly to support management in strategic decision making.<\/li>\n
  • Internal environment (weaknesses and strength) the elimination of inefficiencies, the integration and standardization of processes. Focus on the essential of the business.<\/li>\n<\/ul>\n

    The Purpose of SWOT Analysis in External and Internal Environments<\/h2>\n

    The purpose of SWOT analysis in a company\u2019s internal environment is the grouping together of human, physical, financial etc. elements in which you can work out greater control such as the results of plans set by management.<\/p>\n

    But the external environment comprises of factors that occur outside the organizational boundaries, and that can affect it in a way. It is an environment with which there is no control but should be checked continuously as it is the basis for strategic planning.<\/p>\n<\/div>

    <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quality-articles"],"yoast_head":"\n